M.Elizabeth

Newton, MA 02458

Email: maureen.hughes@quinnipiac.edu

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Education

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Quinnipiac University Masters of Science in Interactive Media UX Design

January 2017 – ongoing

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Studying user experience and the way we interact with devices specifically for eCommerce. Web sites, mobile applications, and other software need to be able to deliver an experience that is both interactive and intuitive. Research, test, and implement a seamless user experience on any screen or device. The UX design concentration help understand user research, information architecture, content strategy, interface design, usability and prototyping to master the art of designing for the user.

 

University of Massachusetts Amherst

Bachelor of Arts in Art August 2007 – May 2011

 

Experience

 

The Rockport Group Newton, MA April 2016 – present

Associate Operations, Ecommerce Manager

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 Assisted in project management for launching a new multi branded website with the addition of Aravon, Dunham, and an Outlet August 2016

 Assisted in project management for launching new Rockport.ca a Rockport branded Canadian website in October 2016 with French and English translations

 Responsible for site operations by facilitating Jira ticketing system to help coordinate with developers on fixing bugs and adding new functionality

 Lead point of contact for warehouse, customer service, IT and web development team

 Responsible for overseeing online customer service: communicate all seasonal activities to customer service team, close down internal queries, ensure best customer experience is being met and report internally to stakeholders

 Manage ratings & reviews vendor (Bazaarvoice) ensuring customer feedback is relayed internally and initiatives are in place to maximize review standards

 Partner with warehouse team on returns and shipping procedures; implementing changes/processes to improve operational efficiency

 Implement minor change requests and bug fixes, working with 3rd party development team; provide support to Sr. eComm Mgr for platform updates, and large scale project requirement gathering.  Manage translation updates on Rockport.ca through collaboration with translations vendor and .ca team.  Act as internal lead for all current and future cross-functional rockport.com initiatives (eg. Careers page, sales rep rewards, etc.)  Maintain streamlined inventory allocation process, working closely with merchandising team to ensure stock levels meet demand and quality standards

 Responsible for weekly reporting on activity and KPIs

 Responsible for improving conversation through site experience enhancements and continuous testing (MVT, AB, usability).

 Collaborate with design, dev and testing agencies to targets and suggesting improvements

 Experiment with customer segmentation and personalization, adopting a culture of try, lean and optimize.

 Work closely with Sr. eCommerce Mgr to ultimately develop and improve the online customer  Manage Operations budget for Rockport eCommerce; working closely with vendors and finance team to ensure accurate forecasting

 Partner with 3rd party analytics team to ensure best-in-class reporting on site performance and KPIs

 Provide weekly warehouse and customer service KPIs, in particular noting returns and reviews activity

 Responsible for analyzing performance of all onsite activities and KPIs, presenting findings monthly with recommendations for changes and enhancements

 

Coldwater Creek

Hingham, MA April 2015 – April 2016 Web Content Specialist

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 Collaborates with Marketing and Creative Teams to develop engaging consumer content and promotions that drives conversion across digital channels as well as helps the consumers connect with the Coldwater Creek brand

 Manage and ensure content is consistently linked across multiple consumer touch points, including email, online advertising and brand websites

 Maintain integration of content coming from Merchandising, Marketing and Creative to insure that all requested content is flowing smoothly onto the site.

 Manage the upkeep of the marketing/merchandising calendar internally and to external vendors which includes social media, print, digital, and merchandising weekly cadence

 Execute daily tasks to the Demandware platform and responsibility for testing promotions and ensure they are executed as intended by setting up links and tracking codes  Partner with Merchandising Teams to write a seasonal Playbook and creative briefs to help develop overarching brand oriented stories to the show our products in the best light

 Work with Merchandising and Inventory Control to properly position merchandise on the site so we can maximize the sales.

 Strategies with Creative Team to develop engaging content graphic and copy execution that turn visitors into buyers, enhance customer loyalty, and support the Coldwater Creek brand

 Ideas on increasing effectiveness of content management tools, including tagging and SEO links

 Organize and create set-up documents to load new products to the site

 Coordinate with image management team on loading images for new items to the site

 Support development timeline for on-site add-ons such as site implementations and vendor integrations such as BazaarVoice, Certona, Monetate to insure they are functioning properly and give feedback on how we could improve execution of these tools

 Assist in the execution of A/B testing, including proofreading and beta testing before these go live  Create weekly status updates on all content projects. Virgin Pulse Framingham, MA July 2014 – April 2015 Client Success Specialist  Manages marketing to implement promotions and competitions for each assigned account to influence program participation

 Updates website landing pages through a content management system called Ektron  Works efficiently to resolve routine client requests and questions

 Creates customized email communications for clients to educate members on new events, programs, healthy tips using a system called Eloqua

 Generates and presents periodic client reports and analysis using a reporting system called Birst  Liaison between creative, marketing engagement, and development teams to ensure project deadlines are completed  Works with Product Development to implement enhancements

 Effectively uses a CRM system to determine client inquiries and bugs that could arise using our product and website 

 

 

Direxxis Marketing Needham, MA

October 2012 – June 2014

Account Coordinator

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 Managing content for multiple accounts utilizing a web based marketing portal  Work directly with Production Services, Sales for direct mail. social media, and web customization for several clients  Update digital assets and other web-based marketing materials using Adobe Creative Suite

 Process and present marketing analytics during client consultations

 Manage client invoicing procedures Freelance Creative Boston, MA Ongoing – Contract/freelance Design Consultant

 Applied creative aesthetic and graphic design to compose invitations and branding materials using Adobe Photoshop

 Help assist fashion photo shoot and photo still life layouts for Z.Wolf Productions

 Social media support and logo design for launch for Leera Coorperative and Faux Pas Smithsonian Magazine New York, NY June 2010 – September 2010 Internship: Marketing and Sales

 Coordinated the participation of 1,500 museums in the annual Museum Day through telephone and email communications while tracking efforts using Microsoft Excel spreadsheets

 Created press releases for events at participating museums

 Assisted sales team with the assembly and maintenance of client contact records

 Organized and distributed advertising packets for Smithsonian’s 40th anniversary

 

Leadership

 

Wounded Warrior Project, Northeast Outpost Volunteer, 2013 Alternative Spring Break, New Orleans, LA, March 2011 Sister Pat’s Cancer Camp, Esopus, NY, Counselor, July 2006 – 2012

 

Special Skills

 

User Experience, UX/UI Design, Usability, Demandware/Commerce Cloud, Microsoft Office, Adobe Creative Pro, MockingBot, Jira, CRM Hybris, Bazaarvoice, Social Media, Blogging, Hootsuite, Shopify, SEM, SEO, Digital Marketing, Email Marketing, Photo Styling, Still-life Styling

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