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Mod 4: How to create a better Omnichannel experience for independent retailers and online shoppers.

Updated: Aug 21, 2018

As a student at Quinnipiac University I am starting to plan for my capstone project next May. I want to create a mobile application to help aid in the customer experience of shopping in local stores and boutiques primarily for clothing and independent designers. The mission is to keep stores in business, bring down employee overhead, create a scheduled, appointment only store approach to help collect customer information before they step into the store.


The app will ask questions like what size is the customer? When the customer walks in the door they will have a fully tailored experience to the questions they filled out in the app. As well as the customer scheduling an appointment and having a better experience in the store the store owner collects that data through a CRM system in the backend. Therefore, the customer of the app is the store owner and the user of the app is the shopper.


I hope to help local boutiques and independent designers stay in business and help the brick and mortar from disappearing the the future. There are more elements to the application like a feature that lists the best local stores with reviews based on your location, moreover enhancing a customer experience when on vacation they can look up all the stores based on feedback and schedule appointments - the idea is a collaboration between Yelp, Airbnb, and Etsy.


Things like this application, will be the future of in-store retail.

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4 Comments


robert.kalm
Aug 23, 2018

This is a start. It’s not exactly a set of instructions; it’s more like the announcement for the set of instructions. The set of instructions would be the actual capstone, the app.


I don’t ask you to write a set of instructions for a new idea like your capstone because that would be too much work for one or two weeks. Instead, I ask you to create instructions for a simpler task as practice for inserting more clarity and logic into all of your writing.


The devil’s advocate assignment encouraged you to experiment, draft, and discover new

thoughts and ideas. I thought you did well with your posts on brick and mortar stores and “conscious fashion.”


But ideas aren’t useful…


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deltaskyimc
Aug 14, 2018

Hi M,


What an interesting idea - and good job thinking so far in advance!

I would love for you to further express the mission of this app, as it seems that there is a list of things you want to do. You could write something like, “The mission of the app is to keep stores in business by bringing down employee overhead and creating a scheduled, appointment only store approach that will gain customer information and make each visit personal.”


I definitely agree with dotty stripes that there are some sentences throughout your post that make it very clear on what the app would do. I think you can definitely polish some other sentences to make them more informative…

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TheTravelLane
Aug 07, 2018

Hi M, a couple questions come to mind.


It's certainly an interesting concept, but I'd love to know more about what kind of customer this app is catering to. It sounds like it would be someone with a little more money to spare, and perhaps time too.


Secondly, how exactly might this app keep brick and mortar stores afloat, financially?


These are just a few questions some readers might have that are worth addressing.

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dottystripes
Aug 05, 2018

M:

So interesting. These are certainly challenging times for store owners and designers trying to bring shoppers through the door and only the offer of a unique and positive experience is going to make it worth their time so this could certainly be a win-win.


Some of the writing could be a little clearer. I like when you share your idea in concise statements:


The app will ask questions like what size is the customer?

The customer of the app is the store owner and the user of the app is the shopper.

The idea is a collaboration between Yelp, Airbnb, and Etsy.


These statements help me, the reader, understand a new concept because you have inserted well-known, relatable images.


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